Middle Eastern Olfactory Preference

1,The cultural foundation of Middle Eastern olfactory preferences
-Middle Eastern spice tradition
1. Resin based spices such as frankincense and myrrh have been used in religious ceremonies since ancient times, forming a deep cultural identity towards smoky and woody tones. The use rate of frankincense in Middle East perfume is as high as 15% -20%, far exceeding the global average of 5%.
2. Oman frankincense trade has been listed as the cultural heritage of the United Nations, and the sacredness and scarcity of natural raw materials have become the core selling points of high-end perfume
-Climate adaptation needs
1. High temperature and dry environment promotes the preference for high concentration and strong fragrance perfume. Middle Eastern consumers generally require perfume to remain fragrant at 50 ℃ for more than 8 hours, and more fragrance ingredients need to be added

2,Consumer behavior and market trends
-High end and luxury attributes
1. Luxury consumption in the Middle East is booming (the per capita perfume expenditure in Saudi Arabia and the United Arab Emirates is three times the global average), and they prefer agarwood, saffron, gold and other spices that symbolize wealth.
2. International brands such as Amouage strengthen their regional identity through "royal collaborations", such as the "Saudi Royal Ebony" series.
-Gender Differences and Scene Segmentation
1. The proportion of male consumers is significantly higher than the global market (about 40%), with a preference for animal inspired agarwood and leather tones; Women tend to prefer sweet saffron and dusty rose 611.
2. Clear scene segmentation: religious occasions (burning frankincense), social banquets (saffron+gold foil), daily commuting (cool ebony)

3, Raw materials and technological innovation
-The Irreplaceability of Natural Raw Materials
1. Middle Eastern consumers boycott synthetic flavors and demand Halal certification and traceability of raw materials (such as Omani frankincense and Iranian saffron).
2. The demand for agarwood has sparked ethical controversies, with the price of wild agarwood oil reaching $3000/gram, promoting artificial cultivation technologies (such as the UAE's "climate controlled agarwood")
-Localized fragrance blending logic
1. The Western "Oriental Tone" has been reconstructed: traditional Middle Eastern perfumers are good at stacking techniques (such as the three-tier structure of frankincense+ebony+amber), while illegal perfume have a linear gradient
2. Emerging trends include the concept of "Desert Storm" (simulated sand and dust with patchouli and enhanced burning sensation with ambergris)